We believe that high quality, research-led marketing is the best way to inspire brand advocacy. Here’s some of our thought-leading content in the press. To discuss our services, let’s connect.
Education Technology
Help on Demand a Must for Gen Z
Natalie Nezhati, edtech specialist, contemplates the study support expectations of today’s students
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The Edtech Glossary
Educational technology is continually evolving – an awareness of commonly used terms can help cut through the confusion
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Open for Business
Natalie Nezhati reports on UK universities harnessing technology to meet the steadily rising demand for virtual open days
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The Guardian
Women in Technology Series
The tech industry is dominated by women, but some of the world’s biggest education companies have women at the helm.
The Drum
Marketing in the Age of Accelerations
Undertaking a new project can be a painful part of a marketer’s job. Sifting through dozens of potential agencies and processing RFPs that can take longer than the work itself.
ICEF Monitor
Pakistan to Expand University access Across Country
Pakistan’s Higher Education Committee (HEC) has announced plans to open five new universities and 36 sub-campuses over the next three years. A further nine existing campuses will also be upgraded to become fully accredited universities through this ambitious expansion programme.
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Huffington Post
Credit Where It’s Due – Why Are Half of UK Students Losing Marks for Plagiarism?
We are in the grips of a ‘plagiarism epidemic’ according to The Times. An investigation conducted by the paper earlier this year revealed that 50,000 university students have been caught over the last three years, leading to claims of a ‘cheating crisis’.
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