Specialists in Marketing for Growth.

Make Your Mark on the Edtech Space. 

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Identify Opportunities

Market insight, data analysis & strategy

Personas, messaging & competitor analysis

Account based marketing, personalisation and activity tracking

Performance marketing campaigns

Drive Leads

Branding, creative and editorial strategy

Digital events promotion and management

Online advertising for lead generation, direct mail & web copy

Thought-leading white papers, newsletters, articles & video content

Build Credibility

Research informed sales scripts, webinars & product demos

Sales and marketing automation

PR opportunities in the education media

Educationally focused influencer marketing plans

Ideas

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Power Up your Virtual Event by Thinking like an Educator

Ever sat through a webinar involving a sales rep, slide deck and a few minutes of tokenistic Q&A? It’s not a good look for any organisation, but in a sector like edtech, the risk of alienating attendees is real. It goes without saying that ‘sage on the stage’ isn’t the most modern approach and not […]

the best team pages

The Best Team Pages in Corporate Learning

Corporate learning has been working hard to shake off the connotations of rambling presentations, unimaginative content and stuffy rooms of employees who would sooner be anywhere else. In fact, this is fast becoming an outdated stereotype as most organisations now recognise the value of relevant, people-centred learning solutions that teams love to use. The new […]

“Paris Tuileries Garden Facepalm statue” by Alex E. Proimos – http://www.flickr.com/photos/proimos/4199675334/. Licensed under CC BY 2.0 via Commons.

Eight Common Edtech Marketing Fails

  Working with some of the very best edtech teams across the world, we notice the same marketing mistakes cropping up time (and time!) again. The good news is that most are very easily corrected. Below follow eight of the most common ‘fails’ to beware:   Failure to test. There’s a temptation to make assumptions about what’s working […]

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Testimonials

  • ‘Natalie has a wealth of knowledge in the education, technology and higher education sector and the opportunity to work with her again would be warmly welcomed by me’

    – Alannah Fallis, RefME

  • ‘I’ve worked with Natalie on numerous occasions after she was recommended to me. Natalie knows a great deal about edtech, marketing and the education space. If you are an edtech supplier struggling to tell your story, I’d recommend giving Natalie a call’

    – Michael Forshaw, CEO, Innovate my School

  • ‘Natalie has helped us with a range of core activities which have led to a significant increase in our brand awareness. I really couldn’t recommend Natalie’s work enough’

    – Nihal Salah, Director, Unio By Harness

  • ‘Natalie has a fantastic understanding of educational technology. I’ve recommended her many a time and would do so again!’

    – Sophie Bailey, Founder, Edtech Podcast

  • ‘Natalie is our marketing guru. She has been pivotal in the creation of our UK go-to-market strategy and driving leads into multi academy trusts’

    – Chris Cooper, CEO Edval Education

Happy Clients

Kortext

RefME

 

Edval

TurnItIn

Firefly

Emerge

Innovate My School

EdSpace

Netsupport School

Studiosity

 

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About Edtech Mark

We’re an edtech specialist agency with a focus on marketing for growth. Working with some of the most exciting companies in the education space, we build awareness, develop credibility and drive leads. With the industry expertise to produce results, we will make your mark in the edtech space.