Ever sat through a webinar involving a sales rep, slide deck and a few minutes of tokenistic Q&A? It’s not a good look for any organisation, but in a sector like edtech, the risk of alienating attendees is real. It goes without saying that ‘sage on the stage’ isn’t the most modern approach and not […]
Corporate learning has been working hard to shake off the connotations of rambling presentations, unimaginative content and stuffy rooms of employees who would sooner be anywhere else. In fact, this is fast becoming an outdated stereotype as most organisations now recognise the value of relevant, people-centred learning solutions that teams love to use. The new […]
Working with some of the very best edtech teams across the world, we notice the same marketing mistakes cropping up time (and time!) again. The good news is that most are very easily corrected. Below follow eight of the most common ‘fails’ to beware: Failure to test. There’s a temptation to make assumptions about what’s working […]
The Bett Awards entry deadline is approaching. As much as this might feel like an unwelcome ‘to-do’ at an already hectic time of year, there are indeed many good reasons to enter. Not all education or L&D awards are created equal, but a Bett is widely recognised as a badge of quality for prospective customers […]
Edtech Growth. I think of little else at the best of times, but have become even more preoccupied since working with Edspace and Emerge Education on a Business Breakfast Growth Series specifically for education start-ups. The idea is to combine business with breakfast and you can pick up a free ticket here. The first speaker […]
Education is considered a particularly tough market because companies often struggle with marketing and sales. What’s going wrong?
It’s always fun to reflect on past predictions and think about how we might prepare for the year ahead, so here are six of the best edtech trends for 2018.